Krychelle Lo

Krychelle is a brand builder and wine enthusiast. Prior to joining Glassic Wine, Krychelle has worked for global luxury leaders LVMH and The Estée Lauder Companies, taking up roles in Strategy and Regional Marketing in APAC. During her time at Moët Hennessy, she led marketing efforts across Hong Kong, Macau, Taiwan and Greater China. She was also critical in the creation and development of two local lifestyle start-ups that have since expanded overseas.

Krychelle is fascinated by the universe of wine – one that uniquely combines pleasure, sentiments, centuries-old craftsmanship and cultural significance. She is eager to uncork wine tales and experience with the Glassic Wine community. She is WSET Level 2 qualified and is on route to attaining Level 3. Krychelle has an appreciation for the finer things in life – from wine, art to designer homes. Her exquisite eye and market sensitivity allows her to spot timeless valuables that not only offer great entertainment worth but opportunity for investing.